By Laura StrayerThe news of Google’s announcement of an ad platform that will allow advertisers to reach users directly on their mobile devices will bring some relief to users who have been forced to resort to the old ad-supported platform for their own online content.
Google will be allowing advertisers to directly reach users by tapping into their mobile data connections.
The change will bring the Google AdSense (NASDAQ: GASP) platform, which is used by more than 40 million websites, closer to the “traditional” Google ad model that was rolled out in 2017.
Advertisers can now directly reach consumers through Google.com directly.
The change comes at a time when ad-driven online content has become a more and more important part of people’s lives.
Advertisers now have a direct connection to consumers and a clear understanding of how consumers spend their money, according to Gartner.
It’s this understanding that drives the evolution of content delivery networks (CDNs), which are companies that help make content available to consumers.
For instance, Spotify is using CDNs to deliver live radio to fans.
The new platform will enable Google to take a more direct approach to advertisers.
In a blog post on Monday, Google said it has “decided to make AdSense a standalone product for users.
AdSense will continue to be the primary source for delivering advertising, but will be integrated into the Google search engine.”
Advertiser will now have the ability to directly target users on their phones and tablets.
Ads will be placed by the user in the form of “push notifications” that will appear when users click on links to relevant pages on the Google platform.
The notification will display an embedded banner that will include the relevant ad, along with the relevant keyword.
Users will also be able to view relevant ad results.
The announcement of the Google ad service follows on from Google’s acquisition of social media marketing company Buffer in January.
This was the latest step by Google to build a “digital first” advertising model that has the potential to improve online experience for users and advertisers alike.
The Google Adsense platform will allow AdSense to be used to provide advertising on mobile devices as well.
In addition to Google’s existing ad platform, AdSense has an ad network that will enable advertisers to place ads directly to users, Google announced.
The integration of AdSense with Google’s search engine will help ensure advertisers continue to reach consumers on their devices.
Google’s decision to offer advertisers direct ads directly on mobile has been a long time coming, and it’s the latest move by the search giant to allow advertisers direct access to consumers in the digital space.