Email app developers are using their apps to kill productivity and boost revenue, with one new study suggesting the software is driving up costs.
Key points:Users who use email and other mobile applications to share and store their data pay more to access the apps than those who do notThe study found email and messaging apps account for a whopping 60% of apps downloadedThe study, by analytics firm NPD, found more than half of email and social media apps used some form of data collection, and it showed a $1.4 billion impact on app prices.
Users have a lot of choice when it comes to apps and apps are increasingly getting in the way of productivity.
However, researchers from NPD have found there are some powerful apps that are using email to get in the user’s way.
They found the apps account, by far, for a sizeable chunk of the software used by smartphone users.
The study looked at more than 6.4 million email accounts, using data from the US-based app analytics firm App Annie.
It found the number of email accounts on Android devices increased from 6.7 million in 2014 to 7.1 million in 2016.
The apps that made up the majority of apps used on Android were WhatsApp, Line, Facebook Messenger, Kik and WeChat.
The report found some apps were driving up prices, especially those with messaging and email capabilities.
“Email is the primary way of sharing files and sending emails on the Android ecosystem,” the report found.
“However, the data suggest that a growing number of applications are collecting and using personal data, including email account data, for purposes that are not directly related to the application.”
This could increase the cost of app use for users, particularly in the case of messaging apps.
“The study said email app developers should look at how they are using data in their apps and create new features to ensure the apps do not take over user productivity.
It found WhatsApp’s Messenger had a significant impact on its app pricing, with the app’s $9.99 per month monthly fee increasing from $4.99 to $9 per month in 2019.
WhatsApp also charged $8 per month for unlimited email, and WhatsApp Unlimited also increased from $8.99 in 2019 to $14.99 for unlimited messages.”
For many of the apps we looked at, WhatsApp and other messaging apps have been the main way for users to share files and send email,” said lead author Matthew Green, from NDA’s analytics and business consulting arm, NPD.”
Whatsapp and others that use email for data collection could help to address this.
“Mr Green said that while email had been the primary mode of communication for many users, the report suggested other apps were being used to share data.”
We also looked at other mobile apps, including Kik, Line and Wechat,” he said.”
These apps are all more likely to use email to send email, including messages, photos, videos, videos of friends and other types of emails.
“Mr Brown said that email was the primary method for people to share information on social media platforms, but there were apps for messaging as well.”
People are often using email for business-related purposes as well, for example, with meetings and events, and for business transactions,” he told news.com.au.”
If you are a business owner or you want to manage your emails, then email can be a good way to do that.
“He said the study showed that email is becoming increasingly used as a way to collect data and increase revenue.”
The majority of email is used for business purpose, so the data can be used to help business users,” Mr Brown said.